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Ecommerce SEO Services

Technical eCommerce SEO for complex product catalogs, category structures, and growing online stores. We connect crawlability, useful content, site performance, and AI search readiness with measurable business outcomes.

OUR ECOMMERCE SEO FRAMEWORK

Technical Health + Optimized Content

Four connected priorities: make the right pages accessible, improve their value to shoppers, optimize performance, and grow organic visibility.

01 / TECHNICAL

Crawlable & Indexable

Ensure search engines can efficiently discover, crawl, and index your most valuable product and category pages while preventing unnecessary URL duplication.

  • Crawling, indexing & crawl efficiency
  • Canonicals & duplicate URL control
  • Site architecture & internal links
  • Product, Offer & Breadcrumb schema
02 / ON-PAGE

Pages worth ranking

Align product and category content with customer search intent, making your pages more relevant, informative, and competitive in organic search.

  • Keyword research & intent mapping
  • PDP & PLP content optimization
  • Metadata, headings & content quality
  • Product reviews & customer Q&A
03 / PERFORMANCE

Speed & user experience

Improve website speed, loading efficiency, and mobile usability to deliver a better shopping experience and support organic search performance.

  • Core Web Vitals & mobile performance
  • Page speed & rendering
  • Images, scripts & loading
  • Technical performance monitoring
04 / GROWTH

Sustainable SEO growth

Build long-term organic visibility through content, authority development, technical improvements, and optimization for traditional and AI-powered search.

  • Content strategy & optimization
  • Link building & authority
  • SEO migrations & redirects
  • AI search optimization (AEO/GEO)
BEYOND THE BLUE LINKS

Where we help your business get found.

From organic search and product images to Shopping and local results, we help your products reach customers across Google’s search experiences.

Example of organic search results in Google
01 / ORGANIC SEARCH

Organic results that attract qualified shoppers

Help customers discover your product and category pages when they search for what you sell. We improve the technical foundations and page content that support relevant organic visibility.

HOW KRAFTEK HELPS
  • Keyword mapping for PDPs and PLPs
  • Category content, titles and internal linking
  • Product structured data and rich-result eligibility
Example of google shopping results in Google
02 / GOOGLE SHOPPING

Products visible across Google Shopping

Reach customers comparing products, prices and retailers through eligible free product listings. We connect your catalog to Google Merchant Center and keep product information accurate.

HOW KRAFTEK HELPS
  • Merchant Center setup and product feeds
  • Price, availability and identifier accuracy
  • Free-listing eligibility and diagnostics
Example of google images results in Google
03 / GOOGLE IMAGES

Product discovery through images

Make your product photography easier to discover and connect it to useful shopping details, including price and availability where Google supports them.

HOW KRAFTEK HELPS
  • Crawlable, high-quality product images
  • Descriptive filenames and alt text
  • Product and Offer markup plus feed alignment
Example of popular products results in Google
04 / POPULAR PRODUCTS

Appear in visual product discovery

Support eligibility for product carousels and visual shopping experiences that help buyers compare options directly from Google Search.

HOW KRAFTEK HELPS
  • Complete Merchant Center product data
  • Product identifiers, imagery and variants
  • Merchant listing markup and feed validation
Example of local search results in Google
05 / LOCAL SEARCH

Help nearby shoppers find your business

For eligible retailers with a physical location or in-person customer contact, improve your presence in Google Search and Maps when customers look for products nearby.

HOW KRAFTEK HELPS
  • Google Business Profile setup and verification
  • Accurate location, hours and business details
  • Local landing pages and location relevance
FREE SEO AUDIT

Ready to improve your search visibility?

Discover technical issues, content opportunities, and areas for improvement across your website. Start with an SEO audit to understand where your site stands and which changes deserve priority.

AI SEARCH / AEO / GEO

Search is changing. Strong foundations still matter.

AI-powered search is changing how customers discover and compare products. We extend traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping businesses make their content more accessible, structured, and useful across search experiences.

  • Content optimization: Improve product information, descriptive content, and answers to customer questions.
  • Technical foundations: Strengthen crawlability, internal linking, structured data, and brand consistency.
  • AI search performance: Monitor AI referrals, landing pages, and conversions to identify opportunities.

Our focus is on practical improvements that support both traditional organic search and AI-driven discovery.

Google Search Console Generative AI features report showing 97.9K impressions over three months
Google Search Console — Generative AI features: 97.9K impressions over three months. Impressions measure visibility, not clicks or conversions.
OUR CLIENTS

Brands We’ve Worked With.

Our SEO experience spans established eCommerce, retail, and lifestyle brands. Explore examples in our case studies.

HOW WE WORK

A clear process. Measurable priorities.

01

Audit & benchmark

Review technical health, organic performance, competitors, and commercial priorities.

02

Prioritize & plan

Build a roadmap based on expected impact, effort, dependencies, and available resources.

03

Implement & validate

Work with your team on changes, verify releases, and resolve issues as they arise.

04

Measure & improve

Track rankings, qualified organic traffic, conversions, and technical progress.

REPORTING & ANALYTICS

Track progress beyond rankings.

We connect technical improvements to meaningful search outcomes. Reporting can cover non-branded visibility, PDP and PLP performance, search engine traffic, organic conversions and revenue, index coverage, Core Web Vitals, and referrals from AI platforms.

  • Organic traffic, conversions, and revenue
  • Product and category page performance
  • Technical SEO health and search visibility
  • Clear priorities for the next reporting period

Each report should answer three questions: what changed, why it matters, and what to do next.

Example SEO reporting dashboard showing organic sessions, transactions, revenue, and year-over-year trends
Example of a monthly organic performance dashboard. Data shown is illustrative of the reporting format.
ECOMMERCE SEO PRICING AND PACKAGES

Flexible SEO support for every stage of growth.

Choose a focused starting point or ongoing support. Final scope and pricing depend on your catalog size, platform, and implementation needs.

eCommerce SEO Essentials

Starting at $1,000 / month

For smaller stores that need a clear technical foundation and consistent improvements.

Includes:
  • Technical SEO audit and prioritized roadmap
  • Keyword research and core category mapping
  • Optimization of priority PDPs and PLPs
  • Core technical, speed, and structured data recommendations
  • Monthly consulting and performance reporting

eCommerce SEO Growth

Starting at $2,000 / month

For growing brands that need ongoing optimization across products, categories, and technical SEO.

Includes Essentials, plus:
  • Ongoing technical SEO and Core Web Vitals support
  • Continuous PDP and PLP optimization
  • Content strategy for guides and resource hubs
  • Authority and relevant link acquisition strategy
  • Merchant listings and AI search readiness support
  • Advanced reporting tied to organic revenue
COMMON QUESTIONS

eCommerce SEO, explained.

What is eCommerce SEO?

eCommerce SEO improves how search engines discover, understand, and rank online store pages, including products and categories. It also supports eligibility for relevant product search experiences.

How is eCommerce SEO different from general SEO?

eCommerce SEO must account for changing inventory, product variants, category hierarchies, filters, and large numbers of URLs, while also targeting searches with commercial intent.

How long does eCommerce SEO take to work?

Timing depends on the website’s technical condition, competition, implementation pace, and existing visibility. We track progress against agreed technical and business KPIs rather than promising a fixed ranking timeline.

Which eCommerce platforms do you support?

We work with ecommerce websites across different platforms and custom implementations. We assess your platform, templates, and development constraints before defining the scope.

Can you work with our existing development team?

Yes. We can provide technical requirements, implementation guidance, release QA, and ongoing monitoring alongside your developers and marketing team.

Do you offer SEO audits without ongoing retainers?

We can scope a focused technical audit or a broader engagement based on the website’s needs and your team’s capacity.

How do you measure SEO success?

We look beyond rankings to non-branded organic traffic, qualified visits, product and category performance, transactions, revenue, and technical health.

Does GEO replace traditional SEO?

No. AI search optimization builds on many of the same foundations: accessible pages, reliable information, useful content, and sound technical implementation.

FREE SEO AUDIT

Ready to improve your search visibility?

Discover technical issues, content opportunities, and areas for improvement across your website. Start with an SEO audit to understand where your site stands and which changes deserve priority.