REPORTING & ANALYTICS

Custom Reporting and Analytics

Improving your online business starts with understanding what happens on your website. Kraftek helps you capture meaningful data, track key performance indicators (KPIs), and turn information into clear, actionable reports.

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CUSTOM GOOGLE DATA STUDIO REPORTS

Reporting built around the questions you need answered.

These examples show custom reporting dashboards created for organic search performance. They bring together acquisition, site-section trends, search engines, AI referral traffic, and Google Search Console data in a consistent reporting format.

Organic traffic summary dashboard screenshot — **Organic traffic summary**Sessions, new users, checkouts, sign-ups, and device performance.

Traffic by site section dashboard screenshot — **Traffic by site section**Organic performance by page type and search engine.

Traffic source trends dashboard screenshot — **Traffic source trends**Year-over-year trends for Google, Bing, images, and AI platforms.

AI platform reporting dashboard screenshot — **AI platform reporting**Traffic and engagement from ChatGPT and other AI platforms.

Search query reporting dashboard screenshot — **Search query reporting**Branded and non-branded search performance from Google Search Console.

YOUR DATA. YOUR DASHBOARD.

Want a custom reporting dashboard for your business?

Tell us which metrics matter most and which data sources you use. We can help create reports tailored to your team.

Discuss a custom report ↗

01 / BUSINESS INTELLIGENCE

Know What Happens Across Your Business

Which products sold best yesterday—and how does that compare with the same day last year? Which upsells are most popular? Which products still need descriptions? How many refunds did Customer Service approve, and how many orders were blocked by fraud checks?

Modern data collection makes it possible to answer questions like these quickly. Kraftek helps bring the information together so teams can monitor the KPIs that matter to their operations.

HOW KRAFTEK HELPS

Track sales, products, and merchandising performance
Monitor customer service and operational activity
Compare performance across reporting periods
Define KPIs around your business priorities

02 / CUSTOM REPORTS

Custom Data Reports and Dashboards

Not everyone has time to review raw data. Kraftek creates custom reports that bring your most important metrics into one place, making daily, weekly, and monthly performance easier to understand.

Depending on your reporting environment, dashboards can support scheduled report delivery, custom views, and alerts for important changes. We also build tailored dashboards in Google Data Studio (now Looker Studio), combining data from Google Analytics, Google Search Console, and other available sources.

HOW KRAFTEK HELPS

Build custom Google Data Studio / Looker Studio dashboards
Combine analytics and search performance data
Configure recurring reports and relevant alerts
Present KPIs in clear, decision-ready views

03 / DATA COLLECTION

Data Capture and Tracking

Reliable reporting starts with collecting the right information. Whether you use Google Analytics, Adobe Analytics (formerly Omniture), or another analytics solution, Kraftek can help define what needs to be measured and implement the necessary tracking.

We work with your business requirements to capture meaningful events and performance metrics, so reports are built on data relevant to your decisions.

HOW KRAFTEK HELPS

Define relevant KPIs and tracking requirements
Implement analytics tracking and event measurement
Support Google Analytics and other analytics platforms
Connect collected data to useful reports

LET’S CONNECT

Need a clearer view of your performance?

Tell us which systems you use, what you currently measure, and which questions your reports need to answer. We can help define a practical reporting approach.

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