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Kraftek eCommerce Platform

Manage every aspect of your online business—from product descriptions and shipping methods to images, promotions, and third-party feeds—in one secure, real-time platform.

01 / PRODUCT / SKU MANAGEMENT

Product / SKU Management

The Kraftek Ecommerce Platform gives you control over product names, descriptions, prices, inventory, and display options. Master/child SKU relationships let shoppers select colors, sizes, and other options from a single product detail page.

For large catalogs, the platform can connect directly with internal product systems to keep website information synchronized with other business applications.

PLATFORM CAPABILITIES
  • Manage product details, pricing, and inventory
  • Configure master/child SKU relationships and variants
  • Control product display options
  • Synchronize large catalogs with internal systems
02 / ANALYTICS & REPORTING

Analytics and Reporting

The platform includes reporting tools that provide visibility into your customer base, sales, inventory, promotions, and product catalog.

Use these reports to understand store performance and make informed changes in response to customer needs.

PLATFORM CAPABILITIES
  • Monitor customers and sales
  • Review inventory and product performance
  • Evaluate promotions
  • Use reporting to guide merchandising decisions
03 / CUSTOMER SERVICE

Customer Service

The Customer Service module gives your team tools to place orders, issue refunds, and process returns. It also supports automated fraud blocking.

Customer and order search, real-time order status, and shipment tracking help your team respond to inquiries efficiently.

PLATFORM CAPABILITIES
  • Place orders and process refunds or returns
  • Search customer and order records
  • Check order status and shipment tracking
  • Support automated fraud blocking
04 / CONTENT MANAGEMENT

Content Management

Teams comfortable with HTML can design and edit pages directly. For nontechnical users, the platform includes a WYSIWYG editor for managing content in a familiar, document-style interface.

The editor also includes spell-checking tools, making routine updates easier to handle without development requests.

PLATFORM CAPABILITIES
  • Edit pages using HTML or a visual editor
  • Update site content without developer tickets
  • Use familiar document-style editing tools
  • Check spelling before publishing
05 / CATEGORY MANAGEMENT

Category Management

The Category Management module supports full tree structures for products and content, with unlimited category levels.

Visual drag-and-drop tools make it possible to reorganize categories and individual objects, while batch processing helps with larger catalog changes.

PLATFORM CAPABILITIES
  • Create multi-level product and content hierarchies
  • Reorganize categories with drag and drop
  • Manage individual objects precisely
  • Apply changes in batches
06 / USER MANAGEMENT

User Management

Control which employees can access the platform and which tools or actions are available to each user through permissions.

The object change manager logs administrator actions, providing a history of changes—for example, when a product was deactivated.

PLATFORM CAPABILITIES
  • Assign user access and permissions
  • Control available tools and actions
  • Review administrator activity
  • Trace changes to catalog objects
07 / DRAG & DROP MERCHANDISING

Easy Drag and Drop Interface

Merchandising teams can reposition products, categories, and content using a visual drag-and-drop interface.

After arranging items, saving the changes updates their placement on the website.

PLATFORM CAPABILITIES
  • Reorder products visually
  • Move categories and content
  • Adjust merchandising placement
  • Save and publish changes
08 / DISCOUNT MANAGEMENT

Discount Manager

The Discount Manager supports a broad range of promotions, from site-wide offers that do not require coupons to restricted, personal, single-use, and tiered discount codes.

This flexibility helps teams set up promotional campaigns without being constrained by a narrow set of discount types.

PLATFORM CAPABILITIES
  • Configure site-wide promotions
  • Create coupon-free offers
  • Set up personal and single-use codes
  • Build restricted and tiered discounts
09 / THIRD-PARTY FEEDS

Third Party Feed Controller

The Third Party Feed Controller lets teams schedule, review, and manually push product feeds to external selling and marketing channels.

It is designed to support marketplaces such as Amazon and eBay, as well as Google and affiliate partners.

PLATFORM CAPABILITIES
  • Schedule product feed delivery
  • Review feeds before distribution
  • Push updates to third-party vendors
  • Support marketplace and affiliate channels
10 / CACHING & PERFORMANCE

Cache Management

Large-scale online stores depend on caching to deliver pages and product information efficiently. The Kraftek platform is designed to use available infrastructure resources effectively.

Caching helps reduce unnecessary work for servers and supports a fast, cost-efficient store configuration.

PLATFORM CAPABILITIES
  • Use infrastructure resources efficiently
  • Reduce repeated processing with caching
  • Support large-scale store performance
  • Manage caching as part of platform operations
LET’S CONNECT

Need an eCommerce platform built around your business?

Tell us about your catalog, internal systems, and the tools your team needs to manage your online store. We can discuss a practical approach.